London Fashion Week September 2026 — consumer events

Description: The British Fashion Council has announced the provisional schedule for London Fashion Week, September 17-21, 2026, featuring McQueen, Burberry, Mulberry, Simone Rocha, Erdem and Richard Quinn. This edition leans strongly into consumer participation: M&S debuts a see-now-buy-now collection, H&M hosts an event with Nick Knight and SHOWstudio, eBay stages a shoppable pre-loved runway show, and Selfridges and Dover Street Market run designer showcases.

Requirements: Main runway shows remain industry and invite-only; the retail activations, brand events and shoppable formats are designed for the general public.

Pay: Public event: access varies by activation — many retail and brand events are free to attend or accessible online, with details published per event.

How to apply: No application: check the official schedule at londonfashionweek.co.uk/schedule as it is finalized, and register directly with participating retailers and brands (M&S, H&M, eBay, Selfridges) for their LFW events.

Official source: britishfashioncouncil.co.uk